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Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran
Publisher: Butterworth-Heinemann

Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran English | 2009 | ISBN: 0750687398 | 232 pages | PDF | 3 MB Contemporary Issues in Marketi. Contemporary Issues in Marketing and Consumer Behaviour (Repost). An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Basics Marketing 01: Consumer Behaviour Hayden Noel, 2009 | ISBN-10: 2940373841 | 176 pages | PDF | 7,9 MBAn up-to-the-moment overview of consumer behavior, this first book in the Basics. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. There are four core modules: International Marketing; Marketing Communications; Marketing Research; Marketing Strategy. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. 'Contemporary Issues in Marketing and Consumer Behaviour' by Elizabeth Parsons & Pauline Maclaran / 'Race, Culture and Counselling: The Ongoing Challenge' by Colin Lago. Postcolonialism and marketing) previously not examined in detail in marketing. The impact of family on consumer behaviour is pervasive, with notions of being a family 'central to many consumption experiences and replete with challenges in contemporary society' (Epp & Price, 2008, p. Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. Chapter 1 Critical Marketing: A Limit Attitude 1 Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157. Chapter 10 Marketing and Society 183. Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran English | 2009 | ISBN: 0750687398 | 232 pages | PDF | 3 MB.