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The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR Al Ries, Laura Ries ebook
Page: 320
Format: pdf
Publisher:
ISBN: 0060081988, 9780060516581

An advertising message has little believability with the average person." from : The Fall of Advertising and the Rise of PR. The-fall-of-advertising-and-the-rise-of-. If you hit it big, you can hit it BIG. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. Have you ever read a book about your industry that left you feeling incredibly stoked to be a part of it? The weakest link in any advertising program is its credibility. For a great look at the end of advertising, read “The Fall of Advertising and the Rise of PR” by Ries and Ries. All new Firecracker clients will receive this book free! In their breakthrough 2002 book “The Fall of Advertising and the Rise of PR”, Al and Laura Ries contend that credibility that leads to top-of-mind awareness is created by public relations activities. That says advertising builds great brands. Their main thesis is that PR is superior for building brands, advertising for maintaining established brands. Another great book on this subject is “The Fall of Advertising and the Rise of PR” by Al Ries and Laura Ries. That's why Al and Laura Ries wrote “The Fall of Advertising & the Rise of PR”. My background is advertising and copywriting. That was what “The Fall of Advertising and the. This happens so often that “advertising” has been soiled by it. There are those who make the argument that for all industries, advertising is pretty much worthless; I found Ries & Ries, The Fall of Advertising and the Rise of PR convincing. Find out about a book that predicted the increasing marginalization of advertising and the accompanying rise of public relations.